three powerful outerwear brands in 2021
Outerwear is on the rise. The worldwide Covid-19 pandemic has brought us closer to nature again. After countless lockdowns, we're more drawn than ever to the mountains, forests, lakes and rivers around us. Nevertheless, we often call metropolises our home and we spend the majority of our daily lives there. In 2021, it's important to have clothing that works both urban and in the outdoors, and that meets high quality and ethical standards on top of that. We have gathered three brands that have perfected the balance between timeless design and balanced functionality:
Klättermusen is a Swedish outdoor brand with attention to details - from design to production. Always striving to make the best product. Based in Åre, this brand makes the most advanced mountaineering gear with a contemporary take. The materials and hardware are responsibly sourced to minimise their ecological footprint.
Founded in 2014 by newcomers to the industry as a response to the wasteful fashion industry. ARYS is a fashion label from Berlin focused on high quality manufacturing and design. What began with multifunctional tracksuits has developed into award winning premium collections combining timeless and minimalist design, highly functional materials and innovative features. This symbiosis results in fairly produced garments for everyone who is looking for high-end all-in-one solutions for an active and multifaceted lifestyle.
Houdini Sportswear is a brand founded in Sweden in 1993, which has made it its business to produce solely sustainable products with a focus on design and function. 100% of the fabrics used are recycled, recyclable, renewable, biodegradable or Bluesign® certified. The designers of the dedicated company never lose sight of the functionality of their versatile clothing for everyday use.