NEITHERS is a casual brand developed by director Won Dukhyun based in Seoul, South Korea in 2017, and something that is neither this nor that is not just a negative meaning, but it has a positive meaning. Like a whale, it is a mammal and belongs to a fish but represents the ocean. So, NEITHERS wants to create Crossover Utility Garments that are not tied to a particular genre.

NEITHERS values the most basic elements such as fabric, sewing, and pattern, and it looks simple overall, and wants to make a product with practical or more fun details which are like the more you look at them, the more you can find. NEITHERS wants to break away from modern perspectives and fashion and then releases the collection from various perspectives based on military wear, work wear, vintage outdoor wear, classical wear.