In the world of fashion, new trends and styles are constantly emerging, reflecting people's contemporary preferences and needs. One of these styles that has gained immense popularity in recent years is Gorpcore, and anyone with even a slight interest in fashion has surely heard of this term. Followers of Gorpcore wear clothing originally designed for camping, hiking, and climbing: quilted down jackets, comfortable waterproof rain jackets and parkas, hiking boots, warm fleece sweaters and jackets, wide nylon pants, and roomy backpacks and fanny packs that keep your hands free. It's no secret that our store and our ARYS brand are considered pioneers of this movement in the modern fashion industry. But let's delve into the details.

The trigger for this major trend in the mainstream can be attributed to  Frank Ocean's appearance in public in 2019 at the Louis Vuitton show in Paris. He was spotted in an orange Mammut jacket and an Arc'teryx beanie in the front row of the runway show. This raised certain questions: Why did such a well-known musician choose to wear mountaineering clothing at a major show where many celebrities wear haute couture? However, the questions quickly shifted to an interest in the aesthetics of functionality, technology, and comfort. This happened, especially at a time when the normcore trend, which embraces everyday normality in fashion, was extremely popular. This was likely the point when outdoor brands gained widespread recognition in the fashion industry's collective consciousness. Of course, the roots of the outdoor trend existed prior to that, but they were limited to a select group of style-conscious fashion enthusiasts who read fashion magazines from Japan or drew inspiration from the looks of celebrities and various subcultures from previous years. For example, back in the '90s, rappers like B.I.G wore clothing and gear from The North Face and other classic outdoor brands. Or the beloved actor Robin Williams, who was a famous fashion geek. We can also recall the Italian subculture of Paninaro, whose members incorporated down jackets, windbreakers, and baggy pants from The North Face and Moncler into their looks. However, the broader understanding that outdoor clothing is not limited to sports activities or the typical office worker (no offense) who may not be into fashion, but can also be a perfect element for modern urban style worn by various celebrities, has only recently emerged.

But what does the term mean from a linguistic standpoint? The word "Gorpcore'' originated in 2017 when Jason Chen, the editor of The Cut, noticed the growing trend of outdoor aesthetics in fashion and decided to document it by inventing a new term. It is derived from the earlier trend "normcore" (which we've already mentioned) and the abbreviation of the phrase "good old raisins and peanuts'' (GORP) – a slang term that refers to a mixture of various nuts and dried fruits, also known as trail mix. Trail mix is a nutritious, easily digestible, and natural snack that can be taken along while hiking, at work, or on a picnic with friends. These two components of the term are directly linked to its main idea – wearing simple and understandable, yet innovative garments for active leisure activities in urban environments, where the main requirements are usefulness, comfort, and versatility. In fact, Gorpcore offers clothing for any occasion, allowing you to look stylish without sacrificing comfort.