UNNA, founded in Stockholm 2022, is the product of a health scare that resulted in founder John-Ruben Holtback realizing the importance of exercise on body and mind. John-Ruben wanted to share those learning with as many as possible, which planted the seed that is now UNNA.

With UNNA, it's all about the inspiration of movement and well-being, and showing that moving and working out should be fun. The brand wants to create more room for joy and well-being in running. They are promoting an active lifestyle that is not based on performance, but rather puts emphasis on the benefits of moving, one step at a time.