Born in Manchester, Gander was manifested by Founder - Calum Gregory in the need for a specific jacket, so he decided to design his own, now known as the Peveril Jacket. When wearing it around town, people kindly commented on it, and the idea of Gander was born.

What has prevailed since was never planned or scripted, which, in a way, plays into Gander’s ethos. Doing this for the love of it and nothing more.